16 October 2009 | Posted inBlog News & Updates
Save the Earth with Fun (Theory)
I’m a huge fan of social influence, real time feedback and other incentives to encourage green behavior – even if it is subliminal. But making the greener, more socially beneficial choice also fun? Now that is something I can support with GUSTO. Barb Ciesla, from HOK Toronto, turned me onto this fantastic environmental campaign.
Volkswagen is sponsoring a new campaign called The Fun Theory… last entries accepted November 15. The piano staircase in Odenplan, Stockholm is my favorite – after it was installed, 66% more people than normal chose to take the stairs over the escalator.
Or how about this garbage bin? It makes a noise that sounds like the trash is being thrown into a deep well. 72kg were thrown into this bin in one day – that’s more than 41kg than were thrown into the “normal” bin nearby. Who says design can’t be influential?
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I love these videos! I saw the top one a few days ago as it was rushing around the blogs.
Obviously there is a huge impact on the experience involved in making ‘interactivity for good’ as I’ll call it, but I have to wonder one thing. How long might it last before we become numb to it? Could that happen? Could we actually be numbed to interactivity and socially-forced environments (not like the above, just commenting).
I do agree that design has the latent power to put people in the right circumstance and the right mood, but where does the line between all of this stuff occur?
hmm…thoughts anyone?
the videos were awsome.i also agree that design has the power to put folk in the right circumstance and the right mood.