Not to be outdone by Chicago, HOK WDC hosted a book-launch party for our own Leigh Stringer and her fabulous book The Green Workplace on Tuesday, October 6.
The event was held on the green roof of 700 Sixth Street, one of DC’s first LEED C&S Platinum buildings (designed by HOK, of course). The building’s developer, Akridge, gracefully allowed HOK to use the roof deck (and downstairs lobby when the fall wind and a few sprinkles picked up), as well as providing tours of the space on the fourth floor (currently tracking LEED CI Gold!). Food was …
By now we’re all firmly entrenched in the social media battlefield. Twitter, Flickr, Facebook, LinkedIn, MySpace, blogging, micro-blogging, and on and on and on. Although many people turn to these tools as the answer to their marekting prayers, Eric Karjaluoto over at ideasonideas.com suggests that we should instead be looking at these tools as exactly that….tools. You can’t build a building with tools alone; you need materials (i.e., your products and/or service) to complete the job. And if those materials aren’t top quality, the building will eventually fall apart. To summarize, your products and services should be up to snuff before you start diving into the social media marketing world.
I don’t necessarily agree with …
No, this is not a class at your local community college. And it’s not a spell from conceived from the Harry Potter line. The Lifehacker blog just posted about a free application called Tarpipe that will make your social media interactions much smoother and quicker. So where now if you take a picture that you want to post to Flickr, Facebook and your blog you have to do each as a separate action, Tarpipe helps streamline the process through managed workflows and activities that requires you to send one email.
I haven’t tested the functionality of the application, yet, but if it works as planned it could save a monumental …
So here we are, roughly 21 hours since this crazy, firm-changing endeavor began, and there has already been so much covered. I’m on social media overload, which is just how I like it. That being said, I think there is only one image that can sum up our experience thus far (shared by jonasholmstrom on Flickr – trying to stay legal here).
And who said we couldn’t find Smurf photography?
I’m looking forward to the blogging world that awaits us…
