12 August 2009 | Posted inBlog News & Updates
Scenes from the Marketing Rodeo

Jacqueline, Rob and Monte compare regional riding techniques.
Last week, 30 of the firm’s sharpest marketing minds hitched their wagons and journeyed into the Wild Wild West (OK, it was western Michigan, but let’s not get hung up on details). These brave pioneers ventured into the land of fine furniture to continue crafting the ideal HOK.
After wisely choosing to expand the definition of “branding” beyond its narrow Western origins, the group considered how to leverage HOK’s brand to unleash its true potential.
Our friends at Haworth deserve a Texas-sized thank you for hosting us at their gorgeous offices (and a collegial tip …



















